Post #7: Video #2 Color Theory

Describe white light?

White light consists of all the colors of the rainbow.

Describe hue?

Hue is a color or a shade.

What is the difference between black and white?

White reflects all the light back to our eye and black absorbs all the light falling on it.

What colors can you mix to get black?

Four parts blue, two parts red, and one part yellow.

What is a color wheel?

A circle with different colored sectors used to show the relationship between colors.

What are primary colors? Name them?

A primary color is any of a group of colors from which all other colors can be obtained by mixing. They are yellow, blue, and red.

What are secondary colors? Name them?

Secondary colors resulting from the mixing of two primary colors. They are orange, violet, and green.

What are tertiary colors? Name them?

Tertiary colors are the resulting color formed when an equal amount of a primary and a secondary color are mixed. The primary and secondary color must be beside each other on the color wheel. They are yellow orange, red orange, red violet, blue violet, blue green, and yellow green.

What are neutral colors? How can they be created?

They colors that are not bright or strong. They can be created by mixing two complementary colors or combining a pure color with white, black, or gray.  

How can a neutral color help a design?

A neutral color can help a design by bringing out bolder elements that may otherwise look garish or harsh.

What are complementary colors? Name them?

They are colors directly opposite each other in the color spectrum, such as red and green or blue and orange, that when combined in the right proportions, produce white light. Some examples include yellow and violet, red and green, and blue and orange.

What is color value?

Color value is the lightness or darkness of a color.

What is a shade?

The mixture of a color with black, which reduces lightness.

What is a tint?

A tint is the mixture of a color with white, which increases lightness.

What is saturation/intensity?

It is the dominance of hue in the color.

What happens when you mix complementary colors together?

Complementary colors that are mixed at the right amounts will produce either black or white.

What is a color scheme?

An arrangement or combination of colors.

Describe a monochromatic color scheme?

Monochromatic color schemes are derived from a single base hue and extended using its shades, tones and tints.

Describe an analogous color scheme?

The analogous color scheme uses colors that are adjacent to each other on the color wheel.

Describe a complementary color scheme?

The complementary color scheme is made of two colors that are opposite each other on the color wheel. The two colors often contrast each other well.

Describe a split-complementary color scheme?

The split-complementary color scheme is a variation of the complementary color scheme. In addition to the base color, it uses the two colors adjacent to its complement.

Describe a triadic color scheme?

A triadic color scheme uses colors that are evenly spaced around the color wheel.

What colors are considered to be warm colors?

Warm colors are often said to be hues from red through yellow.

Describe the psychology of a warm color scheme?

They can spark a variety of emotions ranging from comfort and warmth to hostility and anger.

What colors are considered to be cool colors?

Cool colors are often said to be the hues from blue green through blue violet.

Describe the psychology of a cool color scheme?

They often spark feelings of calmness as well as sadness.

Why is important to consider which colors are being used within a design?

It is important because colors represent emotion and make us feel a certain way when we look at design. Using the right color scheme can help you present the message you want to send better.

Post #6

Coach - This brand makes me feel nostalgic because of how it reminds me of my mom. This is because my mom buys from this brand often, and has been buying from them for a long time. I do not buy from this company, mainly because I do not need purses and their bags are expensive. However, my mom shops there quite enthusiastically. The way the company branded their products made me feel this way because they provided a regal yet not over-the-top feeling. From the design of their products to the materials they use, they have created a comforting image for me.

Coca-Cola - This brand makes feel, again, nostalgic. I buy from this brand when needed such as when I have parties and such. This is because Coca-Cola is a brand that I can rely on. Coca-Cola branded their products in a way that made me feel nostalgic by always staying loyal to their classic design. While they still retain their original design, they are able to adapt to modern trends and shape their company in way a that always pleases the masses.

 

 

 

 

 

Post #5

Descriptive

Levi's (Original Logo) - The original logo for Levi's that was first introduced in 1886 is descriptive because it is shown that the product that company is trying to sell is jeans. In it, it shows how tough and strong the jeans are, further demonstrating the durability of the jeans. This logo is timeless and memorable, keeping the legacy of Levi's for years to come.

Instagram - The logo for Instagram is descriptive because it shows a camera. The purpose of the social media is to take photos and share them among others. The camera represents this, and lets the audience automatically now that this is its purpose. The logo is memorable and versatile, making it very effective in getting its message out to the people.

 

Symbolic

Maplestory - The logo for Maplestory is represented as a Canadian maple leaf. Maplestory is a MMORPG that played by internationally. The logo is symbolic because the maple leaf represents connection and unity, which are also apparent aspects of MMORPGs. These types of games' intents are to bring players together in a fun and enjoyable environment. The logo is also simple and versatile.

 

  

Firefox - The logo for Firefox is symbolic because it uses pictures to describe the company. The depiction of the the fox encircling the globe represents the internet browser's ability to reach all over the world. The internet is a worldwide source that contains information from all over, and the use of such a symbol is pleasing to the eye. Not only that, but the fox represents diplomacy, which further represents the company's ability to keep good relations between people of different countries. The logo is timeless, memorable, and versatile.

 

Typographic

Facebook - The logo for Facebook is typographic because it uses font to represent itself. The "f" of course stands for "Facebook", but the use of the color blue is also significant. Blue is a calming color, and it is supposed the company wants its audience to feel at peace and enjoy the simplicity of the social media. The logo is simple, versatile, and timeless. 

 

Photoshop - The logo used for Photoshop is clearly typographic because of its use of text. The "Ps" stands for Photoshop, which is quite obvious. Similar to many other popular logos, it also uses the color blue, which again represents a calming feeling. Not only that, but the use of a border gives the logo more flair without overdoing it and keeping its simplicity. The logo is simple and versatile, making it an effective communicator. 

 

Combined 

Burger King - The logo for Burger King is combined because it includes typography and symbolism. "Burger King" is written within the shape of a burger, which clearly shows the products that the company is trying to present to its audience. Not only that, but the colors and bold and vibrant, which appeal to a younger audience. The logo is versatile, which allows for its effectiveness.

Jack in the Box - The logo for Jack in the Box is combined because it uses both typography and symbolism. The text "Jack" is put literally in the box as shown, and while the remaining words, "in the box" stay outside. The logo is symbolic in that it shows an actual box. The color red that is used here is an intense color that instantly catches the eye of its audience. The logo is versatile and simple, making it effective.

Post #4

Why/how can logos be used to communicate?

Logos can be used to communicate by presenting an idea through a graphic representation of a company name, trademark, etc. They are used to communicate because visual messages are often more effective in sending a message.
 

Via the internet, find 2 favorite logos that clearly communicate their brand. 

Post both in this entry and explain your choice. 

 

 

AdBlock's logo clearly communicates their brand in that it represents its purpose. AdBlock prevents unwanted advertisements from showing up on webpages. The stopping hand is a universal symbol that many people can understand, as this application "stops" the ads from appearing. The color red is also often used as a representation of danger, or again, stopping. The octagonal shape and color make the logo look like a stop sign, further emphasizing the "stop" aspect of the application.

 

The Coco-Cola logo is a timeless logo that no one will truly forget. It is a very popular brand that is known virtually worldwide. It's font choice and crimson color give off a sense of something grand, something classic. Not only that, but the logo includes a soda bottle, saying straight away that the company sells soda. These aspects help the company clearly communicate their brand effectively.

What is the difference between copyright and public domain?

Copyright refers to original works that are protected under the creator. Public domain refers to works not protected by copyright that can be used freely. 

How can you avoid plagiarism in this class?  In other classes?

You can avoid plagiarism in this class by making sure your works are original and are not copies of existing designs. In other classes, you can avoid plagiarism by ensuring that your written words are your own and not someone else's. You can do so by checking through the internet and seeing if anyone has used the same words and phrasing you have.

Post #3

In this post, answer the following questions: 

What is OSHA? What do the letters stand for?

OSHA stands for the Occupational Safety and Health Administration. It is an agency of the United States Department of Labor, which is to assure safe and healthful working conditions for working men and women by setting and enforcing standards and by providing training, outreach, education and assistance.

How can graphic designers effectively communicate? In your own words, explain the communication process.

Signs should be clearly legible, and easy to see and understand for workers from a distance.


Understanding the history, culture and movements of fine and graphic arts will make you a better producer of visual messages. Why?

By understanding past trends, you can use what you know what to use in your design that will appeal to the audience. Not only that, but you can prevent from repeating past mistakes.

Post #2 - Video #1 Elements of Design

QUESTIONS:

What does it take to create good graphic design?
What is the difference between elements and principles?
Name the six (6) elements of design.
What can lines aid in, when alone or combined with  other lines or shapes?
Which lines suggest a feeling of rest? Why do you think?
Vertical lines communicate a feeling of what? Why do you think?
What lines suggest a feeling of movement? Why do you think?
Soft, shallow curved lines suggest what? Why do you think?
These lines suggest confusion and turbulence? Why do you think?
What element defines a specific area of space? What is the difference between two dimensional shapes and three dimensional shapes?
Describe the difference between geometric shapes and organic shapes?
What are abstract shapes?
Which basic shape projects an attitude of honesty or equality?
What do triangles suggest?
Circles convey feelings of what?

Describe positive space and negative space? What is texture? Incorporating texture into a design can help do what? What is value?

What is another name for value? What can the element of color do when incorporated into a  design?

ANSWERS:

1. To create good graphic design, it requires an understanding of graphic design. It must convey information well and look pleasing to the eye.

2. The difference between elements and principles are that elements are the components, or parts, which can be isolated in any visual design. They are the actual things we add to a design. Meanwhile, principles tell us how we should organize those elements on a page or screen.

3. The six elements of design are line, shape or form, space, texture, value, and color.

4. When alone or combined with other lines or shapes, lines can aid in readability, appearance and message of a design.

5. Horizontal lines can suggest a feeling of rest in relation to gravity.

6. Vertical lines communicate a feeling of loftiness because extended lines suggest an overpowering grandeur. 

7. Diagonal lines suggest a feeling of movement because because they are unstable in relation to gravity.

8. Soft, shallow curved lines suggest comfort, safety, and relaxation. This is because they are smooth and continuous with no bumps or sharp turns.

9. Deep, acute curves suggest confusion and turbulence because they are similar the violence of waves in a storm.

10. Shapes or forms are elements that define a specific area of space. The difference between two dimensional shapes and three dimensional shapes is that a two dimensional shape has width and height, while a three dimensional shape gas depth, as well as width and height.

11. The difference between geometric shapes and organic shapes is that geometric shapes are structured, usually symmetrical shapes. Organic shapes are found in nature or can be man-made shapes. They are often irregular and fluid.

12. Abstract shapes are stylized or simplified versions of natural shapes.

13. A square projects an attitude of honesty or equality.

14.  Triangles suggest action. They can also suggest stability if it is pyramid shaped.

15. Circles convey feelings of protection or infinity. 

16. Positive space refers to the objects and elements used in a design. Positive space is the area which contains all of the elements that is added to a design. They may include text, graphics, photos, lines, or shapes. Negative space refers to the shapes around and between those objects and elements. Negative space, or white space, gives the eye a place to rest, which is needed in order for the message you're trying to communicate to be absorbed. It is a visual cue that there is a break in the content or that the content is finished. Texture can refer to the actual surface of a design with the reader actually being able to feel the texture of the paper and materials in the printed design. It can also be implied through the use of rich, layered graphics designed to give the illusion of texture in a two dimensional design. Value is the degree of light and dark in a design. It is the contrast between black and white and all the tones in between. It gives objects depth and perception. 

17. Another name for value is tone. The element of color can convey moods, create images, attract attention, and identify objects when incorporated into a design.

Post #1

Vision Statement:

In the future, I hope that I can find a successful career in engineering, perhaps civil engineering. I hope that I can graduate college with a degree that I am proud of and that my family is proud of as well. Perhaps twenty years from now, I will be a part of a loving family with a stable income and a warm, welcoming home. Maybe if I have time in the future, I can also travel more with loved ones and friends; I would like to see more of the world and further than just the small town of Temple City.

Mission Statement:

In order to achieve my goals, I have to take several carefully planned steps. To accomplish my goals, I must first graduate high school with a good GPA so that I can be accepted into schools that will assist me in my education. I will also have to prepare for large exams such as the SAT in order to increase my chances in getting into a better college. Once I am hopefully into college, I will have to study hard in order to achieve a degree in the the field that I am interested in-- engineering. Once that has been finished, I must be able to find a stable job that will accept me and my skills. If I have a substantial income going, I suppose that will be the time that I can begin looking beyond the boundaries in regards to the joys of life. Work and its priorities must always come first. Maybe once I have completed that, then I can discover more of the world and its wonders with friends and family. Perhaps I will find a happy and healthy relationship with someone, and from that point be able to start a family that I will love. Of course, it seems as though I am planning out my entire life in a few words, but everyone must start somewhere, and perhaps now is the best time for me.